Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Indexing Pictures & Videos

There are many companies that depend highly on selling, distributing and showcasing images online. To these companies, having their images searchable are crucial to their business. An example of one of those companies is photobucket.com. “63% of all media links to sites like MySpace are served by Photobucket. Compare that to 8% for Flickr and 1.38% for YouTube” (Arrington, 2006, p. 2). Photo Bucket host online video and photography uploaded by its users and any public content is searched and indexed by search engines. A site like this doesn’t rely on its text to found in search engines, but it also relies on its images search ability.

Having images and video online using a provider such as YouTube, Flickr, Photobucket and Picasa for example, can also help with future marketing of expired contents such as commercials or magazine ads. “Online assets continue to live on, years after the ad is off air” (Philalithes, 2008, p. 4).  An example of this would be a Pepsi commercial featuring Cindy Crawford, which aired in 1991 that still gets views today eighteen years later on YouTube and other video database websites.

It’s a fact that images and online video are starting to gain as much attention as text when it comes to what users are searching for and in what search engines are making available in their own databases. In order for online companies who use images and video as a selling point to continue to ensure that they remain high in the search ranks, they should not avoid making sure that their images and video are just as search engine optimized as their webpage.


Arrington, M. (2006). 2% of U.S. Internet Traffic goes through Photobucket. Retrieved December 18, 2009, from http://www.techcrunch.com/2006/04/19/2-of-us-internet-traffic-through-photobucket/

Philalithes, C. (2008). A Picture Speaks A Thousand Words. Retrieved December 18, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=86986&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=a%20picture%20is%20worth%20a%20thousand%20words&page_number=0

Internet Marketing and Search Engine Optimization for a Small Business

Marketing is necessary for any small business if they want to build a strong online presence. While bigger businesses are going to be successful because of their name and more money invested, small business owners can still compete in the growing Internet market. There are many different non-expensive ways to make an online business have a big presence. The keys to understanding how an online business works is by researching the industry and the target audience. “Once you know what you should be looking at, your online business will thrive with just a little effort. You’ll be less ‘in the dark’ about what is and isn’t working for you” (Hill, 2009, p. 4). There are many free and non-expensive tools to help any business within the online and offline market. Along with knowing the industry and the target audience, an online marketer must also know where to find marketing venues and an effective audience.

In a research done by writer Carrie Hill, she mentions that there are at least four important metrics when it comes to understanding the how to gain new online customers. The first of those metrics is understanding conversion rates. “By measuring your conversion rate, analyzing sticking points, and clearing the paths to and through your sales pages, you’re making sure your conversions are on their way to being the best in the industry” (Hill, 2009, p. 7). The next metric mentioned is referring sites & keywords. This consists of using popular relevant affiliate sources for marketing to new customers. It also consists of knowing what keywords to use in order to create an effective advertisement. Bounce rate is also mentioned as the third of the four metrics. Bounce rate is used to determine if a page is being effective. A great example to understanding bounce rate is someone going onto a website, not seeing anything they like and immediately leaving the site without clicking on any link within the site. The final metric mentioned is measuring the number of unique visitors. This “gives you a better idea of the ‘people visits’ to your Web site versus the number of pages they viewed on the site” (Hill, 2009, p. 18).

Writer Michel Martinez mentions search engine optimization tactics consisting of Visibility, which he mentions “is an intangible aspect of search engine optimization” (Martinez, 2006, p. 2). Another mention is organizing the websites content to help the visitors and searchengines better understand the site. Almost all websites have embedded keywords in them and Martinez mentions that keywords are relevant but that they are “meaningless until you know how they fit into the big picture” (Martinez, 2006, p. 4). He continues by stating that “keyword research is fundamental to understanding what potential visitors need to draw them into a site” (Martinez, 2006, P. 16). His study also shows that site links are most important and should be organized just as well as the site content. He mentions segue points as being incidental content that is not indexable. This includes images, tables and boxes, which can clutter a web site and drive potential customers away.

Michael Rappa has a great article on the topic of running a business on the web. His article discusses that “a business model is the method of doing business by which a company can sustain itself — that is, generate revenue. The business model spells-out how acompany makes money by specifying where it is positioned in the value chain” (Rappa, 2009, p. 2). His research further states that many web marketer’s work together to create a broader range of customers. This includes using affiliate programs and advertising on one another’s site. An example of this would be one site owner being a web design company and the other being a search engineoptimization company. They can both offer the others services to their customers.

According to writer Jon Rognerud, he believes that social media marketing is a great way to better market an online business. He mentions how getting out in the social network arena and interacting with potential customers is a great way to get a business name out on the market. “Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketingcommunication goals through the participation in various social media networks”. Rognerud believes that “you can convert traffic if you target appropriately (research needed), and do not spam” ( Rognerud, 2008, p 10). This method can be very time consuming and can ultimately be a fulltime job with the extensive maintenance and updates that need to be made.

A Writer from Thomas Reuters website says that “Business owners should carefully plan their marketing strategies and performance to keep their market presence strong” (Reuters, 2009, p. 1). Without planning, there could potentially be lots of time and money wasted targeting the wrong audience or not targeting effectively. “Marketing is based on the importance of customers to a businessand has two important principles.

1. All company policies and activities should be directed toward satisfying customer needs.

2. Profitable sales volume is more important than maximum sales volume” (Reuters, 2009, p. 2).

“Market research will also identify trends that affect sales and profitability. Population shifts, legal developments, and the local economic situation should be monitored to quickly identify problems and opportunities. It is also important to keep up with competitors’ market strategies” (Reuters, 2009, p. 4). Keeping up with competitors strategies can be very effective and can save from potentially wasting time and money. This can be affective, not only by studying what competitors are doing right, but also what they are doing wrong.

There are plenty of ways to better market any business online. Most programs that can help do this are free of charge and have a very reliable technique that can only help any business. These methods aren’t just used by small businesses, but they are used by anyone who is looking to better market their online business. Even with the amount of tools to help market these businesses, it is very time consuming. There is no one method to use to create a flawless online marketing plan. The most effective method that any business can use to better their business is to take the time by researching and staying updated on the market and the target customers.



Hill, C. (2009). Taking the fear out of web analytics for your small business. RetrievedNovember 8, 2009, from http://searchenginewatch.com/3634179/

Martinez, M. (2006). Four fundamental principles of seo. Retrieved November 15 2009, from http://www.seomoz.org/blog/four-fundamental-principles-of-seo

Rappa, M. (2009). Business models on the web. Retrieved November 8, 2009, from http://digitalenterprise.org/models/models.html

Rognerud, J. (2009). Social media marketing beginner’s guide. Retrieved November 14, 2008, from http://www.marketingpilgrim.com/2008/04/social-media-marketing-beginners-guide.html

Thomson Reuters. (2009). Marketing basics. Retrieved November 8, 2009, from

Applying Ethical Frameworks: The Concerns With Being Ethical.

When making an ethical decision or coming forth in someone’s defense, consider the scenario and whether or not it leaves room for reasonable doubt or fails to provide necessary information to make the ethical decision. As a professional, I would need to convince those charging the individual that my words are reliable. In this scenario, I would need solid proof versus simply stating that I believe or I think the defendant is the wrong person. Without solid proof and evidence, I don’t have confidence that my words would hold up to whatever evidence was already presented. In addition, if an employee member came to me as a leader to express their concern on someone’s innocence, I would require evidence from them and could not base a decision off of an opinion without facts. If I were able to present a solid argument backed by evidence, then I would speak-up on the matter, considering it could be justified.

My response is dependent upon my position within the company and whether or not the company has a code of ethics system in place, which the scenario fails to present. As a respected leader, I would come forward considering my title and position would likely be respected and reliable. Reasons that I would be skeptical to come forward as an employee, laborer, or volunteer, are: no physical evidence, would not want to cause unjustifiable conflict, would hate to be wrong, I would not want to sour relationships, and there are no penalties for saying nothing.

No physical evidence to support me. I wouldn’t feel comfortable or feel that my words would be enough proof to cause a change. Without evidence, I wouldn’t feel optimistic. If I don’t feel optimistic about the outcome, or believe that my words are relevant, then I would have a hard time convincing others.

Would not want to cause conflict unjustifiably. If I create trouble by coming forward without evidence, I could cause even more conflict that creates more questions. Creating questions doesn’t solve problems. Unless I have answers or facts, I would not speak up.

Afraid to be wrong. I wouldn’t want to come forward just to find out that I was wrong. Being wrong will waste everyone’s time, and cause me to be a potential troublemaker.

I may lose relationships and trust. Being wrong will cause me to lose relationships with the friends I plan to get in trouble by my speaking up. Considering those relationships are important to me on a business and personal level, I would not want to ruin them unless I was certain and could prove my stance.

It will cost me nothing to say nothing. If I don’t speak up, I lose nothing personally outside of ethics. If I speak up, I may lose many more things including relationships and trust that are important to me on a business and personal level.

The reason for my not coming forward has nothing to do with whether or not I believe I should come forward. Ethically, I would love to come forward and assist in producing justice for someone and something that I believe in. My responses for not coming forward are based on what proof I can present, as well as my position within the company. In my career and life I have been right and wrong about many different situations. I have learned that if I want to present a plan of action to leaders of a company, I must present them with either facts or my professional opinion. Without proof or authority of power within my opinion, my action plan will not be justified as being a solid plan. The winning argument is oftentimes the one with the most power and not necessarily the best argument (Ivaniš, 2012).

The concern that would be preventing me from instantly making an ethical decision is the fact that this is a business setting. In such a setting, there are rules and conducts that I must adhere to. As a business employee, it is my responsibility to serve my leaders. By going outside of their request, it could be viewed as misconduct or unethical behavior if I have not properly disclosed my reasoning and evidence to support such act (Boatright, 2013). An ethical dilemma is a situation that has the potential to result in a breach of acceptable behavior (White, & Wooten, 1983).

Doing business ethically means to do business rationally (Ivaniš, 2012). Organizational ethics exists to prevent damages from lack of ethics (Ivaniš, 2012). Organizational ethics isn’t simply doing what’s right in an organization, it is doing what’s professional. Ethically, as a business professional, it would be unprofessional of me to come forward with a lack of information to support my cause. In order to be ethical in such a complex situation, I would have to act on my own consciousness as it is the most useful and reliable tool that I have (Ivaniš, 2012). Though the case would be coming to a close, I would not allow the pressure to cause me to come forward until I’m ready and with proof. Without properly understanding the code of ethics within the organization, questions would arise, such as, is the person acting in accordance to the legal regulations, is the person being responsible, and what is the potential positive and negative cost of being ethical (Ivaniš, 2012). With proper law and regulations in place, the ethical decision would be much easier to make.

If my coming forward could be done anonymously, I could remove a few of my reasons for not coming forward. I would like to be able to make the ethical decision. However, the scenario had many missing answers that could help me justify my reasoning. Without fully understanding the situation, I cannot say that I fully support coming forward with an assumption and without evidence.

To resolve my ethical dilemma within my organization in the future, the business that I work for must have proper business ethics and moral guidelines in place that would allow me to safely and anonymously report my peers and leaders. To prevent ignorance, the business should converse about ethics often, educate employees, monitor ethical behavior, and have documentation within the office that is available for all members of the organization (Ivaniš, 2012).

Bagozzi, R., Sekerka, L., & Hill, V. (2009). Hierarchial motive structures and their role in moral choices. Journal of Business Ethics, 90¸461-486.

Boatright, J. R. (2013). Confronting Ethical Dilemmas in the Workplace. Financial Analysts Journal. pp. 6-9.

Ivaniš, M. (2012). BUSINESS ETHICS – MORAL RESPONSIBILITY OF THE MODERN COMPANY. Conference Proceedings: International Conference Of The Faculty Of Economics Sarajevo (ICES), 507-525.

White, L. P., & Wooten, K. C. (1983). Ethical Dilemmas in Various Stages of Organizational Development. Academy Of Management Review, 8(4), 690-697. doi:10.5465/AMR.1983.4284684

Viral Marketing Plan – Case Study

The benefit of a viral marketing plan is to create a video that focuses on entertaining the consumer while providing valuable information on your brand and what it offers. The video should provide information on the benefits of the company. The concept of the video should be informative and intended for viewers to spread the video via word of mouth and websites they are members of.

After watching the video, the consumer should be inspired to visit your company, call, visit its website, and share the viral marketingvideo and information about your company to their friends.

viral marketing plan should be distributed on video uploading and social networking sites such as YouTube, Twitter, Facebook, and by using other multimedia embedding networks and websites.

Once consumers watch the video, the expectation should be for them to share it with their friends via social networking sites such as Facebook, Twitter, MySpace, YouTube and email. By uploading the video to social networking sites like Vimeo and YouTube, the video will have its own embed code and link so that consumers can watch the video and then either link to it from their social networking sites and email, or they can embed them directly onto their own websites.

The unique thing about marketing via a video on a media website is that those videos can also be viewed from a users’ cell phone. This is another way for users to find the video and view it. By having a computer with basic Internet access or by having a cell phone with media output, users can search for and view the promotional video.

Users may find this message by searching for it on multimedia sites, or searching through search engines video search for specific keywords. The main expected audience should come form word of mouth marketing and through social networking sites.

By providing consumers a viral marketing concept that is entertaining in value, they will natural be curious as to who created the video and what that company is all about. The video can attract new consumers that couldn’t normally be reached from graphic animations.  A viral marketing plan can easily create a positive image for your company while also providing valuable content for users to want to share with family and friends.

Company Online Pressroom

In planning a pressroom section, there are many different elements that we would be sure to include. Those elements consist of:

Company Background Info

This section will be included to give the background information on the company. This will include information on how the company was started, the mission of the company and the company’s work ethics and beliefs. This section would be great for building user confidence and comfort in the company.

Executive biographies

The biography section will include information on each of the company’s CEO’s and top leaders in each department. The purpose of this section is to help and build a relationship with the site users by providing the site with a humanistic feel and allowing the users to get to know the writers and executives.

Contact Info

The contact information will allow for users to be able to contact the company if they have questions or comments to articles, blogs or other personal input on the company or website.

Latest News/In the news

This section will include the latest information on the company’s success and changes. This will be used to keep users updated on what is going on within the company.

Multi-media content

This will allow for the company to post multimedia videos of conferences, events or other valuable content that can help or update the users on the industry and the company.

RSS feeds and social media links

Users who wish to stay updated with the company will use these tools. This is another way for users to stay updated and ask question or leave comments.

Search capability

While this tool is not always needed, it would be great to have on the site once we gain more content within the press release section. This allows for users to easily find information on what they are looking for within the site.

Calendar of Events

This section will keep users updated on what the company is doing, when they are doing it and where it is taking place. This is yet another avenue for users to use in order to follow the company. This could also be used as a way to invite users to events that the company may be attending.

There are other additional elements to use within a press release website, however, these tools and functions are what I deem most important based on what services our company offers and the type of business that we run. With all of our business involving direct and/or verbal contact with our customers, these tools and functions will create a great network and option for users to get involved with the company on a more personal level.

Organizational Stress: Positive or Negative?

I consider occupational stress negative and generated by a lack of productivity, which can be triggered in the work area by factors including disruptive technology, communication, and a competitive environment (Mitut, 2010). Stress is known to affect employees and employers’ ability to work efficiently (Mitut, 2010). Work overload, uncertainty of future employment, punishment, lack of feedback, and powerlessness are additional causes of stress and can lead to imbalances between employer and employee (Mitut, 2010; Selart, & Johansen, 2011).

Stressful organizational situations have a large negative impact particularly in situations that involve punishment and lack of rewards (Selart, & Johansen, 2011). Stress can cause decision makers to cut corners, become more prone to incidents, abuse, and deception (Selart, & Johansen, 2011). Several studies have connected stress to memory loss due to an increase in cortisol production. Moreover, employees can often respond to stress in a negative manner, and stress is known to lead to unethical decision making (Selart, & Johansen, 2011).

Data from a study conducted in 2003 by the European Foundation for the Improvement of Living and Working Conditions entitled “Working Conditions in the Acceding and Candidate Countries (Report)” explains that stress is the second largest health problem within work organizations, with 22% of organizational members reporting having been affected by occupational stress (Mitut, 2010).

The main causes of occupational stress according to Mitut (2010) are caused by:

  • Unstable conditions for work activity, which can cause job insecurity.
  • Dissatisfaction – common in crisis situations where job restructuring results in a higher level of stress.
  • Work hassle – dealing with situations that damage self-esteem and depression. Can be caused by violence and intimidation.
  • Imbalance of time – caused by work overload, which affects the time for personal desires and needs.
  • In addition to emotional stress, stress can generate high cost for an organizations (Mitut, 2010). Stress causes financial loss for organizations, as
  • well as absenteeism, decreased productivity, accidents, legal cost, medical expenses, and staff replacement (Mitut, 2010).

Organizational stress can be assessed by implementing stress management programs, which will teach employees techniques for preventing and coping with stressful situations (Mitut, 2010). Stress can be minimized by providing employees with roles that are clearly defined and encouraging communication between manager, employee and other departments (Mitut, 2010). Manager and employee meetings can also be implemented in order to discuss employee expectations, roles, and concerns. By promoting motivational strategies that influence esteem, security, social, and self-achievement, organizational members could feel less stressful within the work environment (Mitut, 2010).

I often experience organizational stress throughout my normal workday as a marketing consultant. However, I consider stress to be a normal part of my job and I have been able to adjust easily by simply taking a time-out. By putting the stressful task aside and doing some mental problem-solving, I tend to find solutions to my problems and release the stress by taking a break. A break could either be a walk outside to get fresh air, a nap, or simply getting away from my desk and pacing in my office. The goal for me is to remove stress by occupying my time and doing something other than the stressful task. In addition, I use similar techniques when dealing with stressful clients, outsourced workers, and businesses.

Success of an organizational depends on not disturbing occupational stresses that can create frustrations, low motivations, personal conflicts, dissatisfaction, and a drop in productivity (Mitut, 2010). The manager is responsible for reducing the effects of stress and creating an organization that is efficient and stress-free, and that focuses on maintaining and building the organizations performance (Mitut, 2010). As a manager, my role would be crucial in preventing stress. To properly control the climate of the organization, I would try to seek relationships with employees in order to better understand their personal stressors and work capabilities. It would be my responsibility to remain with a positive attitude and be a motivational influence to the employees. Being able to control the climate, I would need to create jobs that are compatible with employees and prevent work overload (Mitut, 2010).

Selart, M., & Johansen, S. (2011). Ethical Decision Making in Organizations: The Role of Leadership Stress. Journal Of Business Ethics, 99(2), 129-143. doi:10.1007/s10551-010-0649-0

Mitut, I. (2010). Managerial investment on organizational stress. Romanian Economic and Business Review, 5(3), 89–99. Retrieved from http://search.proquest.com/docview/1150119513?accountid=14872

Responding to an Online Complaint – Example


The idea behind this response is for it to be universal and still someone directly addressing the complaint at hand. By apologizing, stating company facts and promoting the company site, this response can be re-edited and used for any complaint that the company receives.

This structure allows for complaint viewers to gain positive knowledge of the company and for the complainant to gain knowledge either of what went wrong or to contact the CEO rather than another complaint board. In addition, it also allows for any potential unhappy customers to have the contact information of the company’s CEO.

Example response:


CompanyEC values all of its customers, especially those who have voiced complaints. It is in our best interest to work with these customers to reach a reasonable and fair resolution. 

Words cannot express how truly sorry we are for some customers who, no matter what we do, are never truly satisfied. This is especially disheartening, as CEC has the solid reputation of providing excellent customer service.

We do all that we can to help meet a fair resolution to their satisfaction. We offer each of our customers 100% money back as long as the website and files are not on their own server. We have always and will continue to refund our customers their deposit if they are not satisfied. If a customer is not happy with the website or other service, we cannot and do not hold their deposit. Nonetheless, once a website is moved to a customers server after their final approval and final payment, a refund can no longer be omitted. This method is in line with our terms of agreement and is recognized industry wide.

CompanyEC, with a customer base of over 2,000, receives less than one half of one percent in complaints. That is an impressively low number compared to the standards of today. We certainly would like to have zero complaints, but that is just not realistically possible.

What you don’t see on this complaint website are all the positive emails and letters we receive daily from customers who are extremely happy with the service and work we have provided for them. We have dedicated a section of our website for customer testimonials located at http://www.CompanyEC.com/testimonials

If you feel that CompanyEC is not taking care of you, I would invite you to contact me at my personal email at ceo@CompanyEC.com, and I will personally follow up on your issue.

Warmest Regards,

CEO Name


Identifying Business Goals and Selecting Metrics

Case Study:

Company Background:

CompanyEC (CEC) is a Dallas Texas based creative services company, which markets mainly to online consumers.  Its website has loads of content and offers services such as web design, graphic design, web marketing and dimensional and digital art. CEC’s website receives over 12,200 page views per month and their revenue model is advertising based. Their monthly online revenue is approximately $27,000.

CEC’s stakeholders have a little understanding of how well the website is performing. This includes the effectiveness of ad placement in driving in lead traffic. In addition, Currently CEC uses multiple analytics tools such as Google Analytics and JoomlaStats to monitor site visitors and page views.

Needs Identification:

In sitting down and identifying the needs of the company, we were able to establish a list of Key Performance Indicators (KPIs) that matter most to the company and its CEO. We have narrowed this list down to 3 major metrics in order to truly provide a clear picture of how the website is performing.

CEC has 2 major needs:

  • The ability to measure its Return on Investment (ROI)
  • Measuring its websites effectiveness in order to generate revenue

In speaking with CEC’s CEO, we have determined that the KPIs will be:

  • Average time a user spends on the site – To help measure how visitors are interacting with site content.
  • Unique visitors – to measure potential revenue and ROI (if these visitors were to convert)
  • Ratio of local audience to national audience – to measure which areas CEC needs to aim most of its marketing campaigns.

Tracking KPIs

Being that CEC mainly focuses within the online market, it is crucial that the company has some form of analytics set up within its website. Without analytics, it is difficult and near impossible to measure the true effectiveness of the website in order to improve the business’s bottom line. The fact is that without using analytics to monitor its website and company, CEC is making decisions blindly.

My first recommendation for CEC is to get a full understanding of which aspects of Google Analytics and JoomlaStats are most important to the company for reaching its goals and resolving its needs. It is also recommended that when implementing its analytics code, that CEC use meaningful page names. This method will allow for a more intuitive understanding when reading the analytics reports. Currently, not all pages meet these requirements.

Strategically using KPIs

After reviewing our analytics report, we can confidently make a conclusion about the sites current performance and identify actionable items that will help improve the KPI going forward. We can start be looking at the average time a user spends on the site. This report will be able to help us measure how visitors are interacting with the sites content. If we dig deeper, we should be able to see which pages are creating the longest stay and conversions and which pages users are not finding to be relevant toward their search. If we dig even further, we can begin to see which pages users last visited before abandoning the website.  If we see a common trend of user activity, we will be able to make the corrections as needed.

The other two metrics, unique visitors and ratio of local audience to national audience will be important to CEC because it will help CEC understand how engaging the website content is. These 2 metrics are also useful in helping with future marketing. With CEC having a true understanding of what its visitors are looking for, it will be able to advertise on relevant websites to accumulate more leads, which will lead to increased ROI.

CEC should take its KPIs and set up dashboards within its analytics programs to stay on top of its stats. This will help in analyzing trends and identify follow-up actions. This can also be done manually by exporting numbers from the analytics tools into Excel or customized dashboards within the analytics software.

The company’s KPIs should be revisited and fine-tuned often in order to remain relevant in an ever-changing marketplace.

Motivation Theory: What Motivates Me

As an employee, I am motivated by items that are personal to my life’s situation. These items have to deal with things that affect my family, my future financials, and me. With considering these things, the company that I work for must have a positive influence on these personal motivational factors.

In the workplace, my motivation to get work done and complete task is based upon the leadership style of my supervisors. A supervisor must understand that my family and future success are key motivational factors for me and my future within the organization. Having an employer that threatens these motivations will result in me putting forth less effort to satisfy my work responsibilities. Moreover, I would begin looking for ways in which to leave the company and instead follow a company that positively influences and aligns with my personal motivational factors. Because family and future are important, it means that steady income, business reference, reliability, likeability, and financial advancement are also important.

The style of leadership that I look for in an employer matches that of a transformational, servant, and transactional leader. A servant leader would take my personal needs and motivations into consideration and will be able to develop upon them (Liden, Wayne, Liao, & Meuser, 2014). This type of leader is said to be sensitive to the personal motivations of their followers (Liden, Wayne, Liao, & Meuser, 2014). While a servant leader would be desired, I believe it would be unlikely to find such a leader considering my belief that workplace employers have other responsibilities outside of serving their employees. A transformational leader can be an ideal point of reference for my learning advancement. This type of leader could motivate me by being optimistic about my future position within the company and would help me reach my career goals (Kovjanic, Schuh, Jonas, Quaquebeke, & Dick, 2012). I would be able to use this type of leader as a role model and they could help me reach my mental capacity for achieving my goals. A transactional leader could provide me with short-term project and task exchanges as motivation to reach my short-term goals (Northouse, 2013, p. 195). The types of rewards and incentives that a transactional leader provides would be motivational throughout the journey of achieving my long-term objectives and satisfying my personal motives.

Overall, nothing is more paramount for me than trust in my employer’s leadership. Having a leader that I trust, would keep me not only motivated for reaching my personal goal, but would build motivation for me to achieve my current and future career goals. Following leaders and working for organizations that provide transactional, transformational, and servant leaders would be effective and beneficial to both myself and my employers if they desire my dedication, knowledge, and creativity within their organization.



Kovjanic, S., Schuh, S., Jonas, K., Quaquebeke, N., & Dick, R. (2012). How do transformational leaders foster positive employee outcomes? A self-determination-based analysis of employees’ needs as mediating links. Journal of Organizational Behavior. Retrieved November 11, 2014, from wileyonlinelibrary.com

Northouse, P.G. (2013). Leadership: Theory and practice (6th ed.). Thousand Oaks, CA: Sage Publications

Liden, R.C., Wayne, S.J., Liao, C., & Meuser, J.D. (2014). Servant leadership and serving culture: Influence on individual and unit performance. Academy of Management Journal, 57, 1434-1452. doi:10.5465/amj.2013.0034

Website Analyzers and Tracking Tools

1. AWStats – http://awstats.sourceforge.net/ 

What I like about this analyzer is that it’s simple and clean. The analytics show up within one page and the user can get a quick analysis of all of its traffic and user activity. Another benefit of this analyzer is that it includes much more information on referring sites than other tools. In addition, it also has a great way of tracking bandwidth usage on the server. The benefit of this is that it allows great protection from bandwidth thieves.

Sitepoint.com is a highly respected and well ranked company within the web development industry and they recommend this service as #1 within its top ten list of web analyzer tools.

What I would change about this analyzer is the look. Though it does cover a large list of features, I don’t believe it to be very pleasing to the eye. By adding more links and tabbed panels, it would allow for users to easily navigate throughout the tool with ease.

Nonetheless, this is still a great tool for someone looking for a simple yet detailed synopsis of their website traffic.

2. eLogic – http://www.elogicwebsolutions.com/website-statistics.html 

What I like about this tool is that it creates a list of three different packages for different types of users. Nonetheless, I also believe this to be the downfall of the tool. The tool is offered free for those looking to handle smaller task. However, to get the full list of features, there is a charge of $9.95 a month for the Pro version.

However, though it does cost and I may not like it, it may be a cost worth paying. The Pro version includes tools that other analytic tools just don’t have. These tools consist of real-time traffic statistics, log file storage, custom email alerts and unlimited history.

While eLogic does have a plan for all types of users, I don’t believe that paying a monthly fee for a web analyzer tool is a great move. With the multiple free tools within the market, eLogic may not be making a smart move with charging its users a fee.

Techchia and Sitepoint, both of who are respected names within the web development and technology marketplace, have named eLogic within the top 3 web analytics tools.

3. Extreme Tracking – http://extremetracking.com 

I would not recommend this tool. While I do love the simplicity of Extreme Tracking, I just don’t believe it to be a professional tool that gives in-depth details on user activity. This tool is good for someone with a small website with a few pages of information. The downfall of this tool is that it only provides a small amount of detail about the users. This information includes, date, referring site, browser type and how many visitors ventured onto the website for that day, month or year. As a user and web developer who looks to find a true understanding in its users, I don’t receive much valuable information from this tool.

Nonetheless, for a monthly subscription of $4.95, users can receive more information on their traffic.

My suggestion would be to get rid of the free and paid versions, and to just allow users the full benefit of using the tool. In addition, the paid version still doesn’t compete with free versions of analyzer tools. By charging its users, this tool is hurting its brand. This is mainly due to web developers not promoting it to their customers as a valuable tool to use that’s free of charge. By charging a fee, most developers and users won’t even test the tool.

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