Surprise! Did your website overnight all of a sudden lose rank, or did it rise in rank?
What is this rank thing you ask? Well, rank is how the search engines judge your website worth in terms of its quality-to-your keywords-to its content. Oh no, here goes that idea of unique quality content again. Now content in itself is a handful, but there is a bit more. As a busy business owner, I hear you stating, “like whatever.”
I can also hear you ranting, “I just want to be in the number one slot!”
However, think of this judgment as a type of score or grade that is used to determine if your website can even make it onto page one. You know, kind of like being in an auction. Keep in mind though that making it onto page one is still not enough. Say what! Yes, you have to make it into one of the top three or four organic slots. Why you ask? Because Slingshot research found that the lower your standing position sits on page one, the lower the probability that your site will be clicked on. Ugh!
Now Google sermonizes to create website content for your visitors not search engines; however, if you obey that and don’t shape it for the machine you may not rank. In other words, if you were to write your content blah, blah, blah naturally your site may not rank. Why? Because the machine cannot read your site’s content for its relevance, all the machine can do is crawl your site and give it a quality score aka rank. In other words, the machine is not conscious of your website’s intent.
I know this is hard to believe, but there are no human Google troops who manually grade your website. Instead, it is a machine that crawls it. So as I said early, you can’t just write content for your visitor as the machine proclaims because the machine cannot discern your website to understand its intent.
So what about the bit more? Well that has to do with your website:
- Meta Data
- Anchor Texts
- Duplicated Content
- Links In and Out
- Site Speed
- Website Structure
- Web Marketing
So what is SEO? Everything that has to do with your website is SEO, and how your website will be graded by the machine is subject to it.