Using Ning for Your Business

Ning allowed for its users to create custom social networking sites that could draw in new members. With these custom sites, Ning was able to find out what their users liked so that they could advertise directly toward them. While many other social networking sites have broad universal advertising, Ning has created the ability to […]

Web Site Privacy Policies – Example

Example of Privacy Policy: We Collect We consider “Personal Information” means any information that is linked to your identity such as your name, street address, telephone number, screen name, age and/or email address. CompanyEC.com may collect some or all of these types of Personal Information through a survey, questionnaire, promotions, or a registration form. CompanyEC.com requires registration in […]

Internet Consumer Behavior and Analysis – Case Study

Unaware of Need: Through the use of social networking, PPC, referrals, and directory listings, CompanyEC can generate awareness to its brand. Currently, it uses each of these marketing techniques besides that of PPC. Organic results for the keyword “Dallas Web Design” shows CompanyEC between the first and second pages of Google, first page of Yahoo and second page of Bing. There […]

Analyzing the Context of Internet Marketing

Mobile vs. Traditional Internet Context:  CompanyEC (CEC) currently does not have a mobile based website. While its current website does fit a normal touch screen mobile device, it is not built for mobile devices at all. The biggest concern from some mobile device users who have tried to view the CEC website, is that they are getting slow loading times for the website. What […]

Conclusion of Leadership Theories

My four latest blog post (authentic leadership, situational leadership, servant leadership, leader member exchange) have evaluated the nature of leadership styles and their theories. Servant leadership theory has suggested that servant leaders are leaders who naturally have a desire to serve first and aspire others to lead. Leader-member exchange theories suggest that a mutual exchange between […]

Consumer Segmentation

CompanyEC (CEC) specializes in innovative website design, print, search engine optimization, logo design, animations, marketing and many other business creative services. CEC’ biggest revenue comes from its web design services, which has a target audience of medium and large sized business owners. CEC views its medium sized businesses as companies that are trying to build […]

Situational Leadership

Situational leadership is based on the theory that effective leadership requires an appropriate response based on rational understanding for each unique situation. A situational leadership style is classified as a contingency or behavioral theory that centralizes the leader behavior as either task of people focused. To establish a relationship between a situational leader and follower, […]

Servant Leadership

Servant leadership was first written about within the writings of Robert K. Geenleaf (Northouse, 2013, p. 219). According to Avolio, Walumbwa, and Weber (2009), the characteristics of a servant leader including: the ability to listen to the needs of others, having empathy, awareness, persuasion, stewardship, and building community (Avolio, Walumbwa, & Weber, 2009). Like authentic leadership, servant leadership […]