Hiring the right graphic artist

Hiring the right designer While it’s easy to find a designer, hiring a graphic artist who understands marketing and web design will save you time, headaches, and printing dollars. A graphic artist has a responsibility to efficiently combine art and technology by using strategic placement of text and images. This combination should communicate a message […]

Content Management Systems CMS

Stay Updated With a CMS With some websites, having fresh content is mandatory to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site. Updating: Your […]

Sell what sells

Give them what they want As a business, you need to focus your marketing campaigns on what generates sales. The best campaigns are those that influence product purchases. If consumers dislike the campaign, but it sells products better than favored campaigns, then the advertisement would be considered a success. The goal of any campaign is […]

What is your business marketing message?

The marketing message is the heart of a marketing plan. It details the company’s plan for the market materials, how the company plans to achieve its marketing goals, and the tactics that will be used to meet them. The marketing message determines how the company wants to communicate its message to the customer. When creating […]

Automatic Change Matrix Generator

Hey everyone, in this new video I show you how to create a change matrix report using Macros in Word 2016. Below the video I have included links to the Macro files for your convenience. Hope you enjoy! Copy and paste the text into your Macro – 2 Macros below – First is for Change […]

Projecting your business revenue

Projects profit & Loss The profit and loss statement (also known as the “income statement”) is the most common of the standard financial reports that bankers and investors will expect to see in a business plan. It shows the revenue, the expenses, and the net profit or “bottom line.” Projected balance sheet The balance sheet […]

Creating financials for your business

Sales plan The sales plan is designed to reach new customers. The plan is the process used to close the deals that the marketing plan opens. The sales plan explains how salespersons are rewarded or commissioned, how orders are processed and tracked, and how the business keeps in contact with the customer throughout the sales […]

Building a website

The Building Process When having a website built for your business, make sure to build it for your customers and not for yourself. Research your industry and focus on making sure that you are going to gain customers. Some designers build simply for themselves, or they build for the client. By building for your customers, […]

Why your business goals need milestones

Milestones cover the business’s major events and achievements that need to occur to keep the strategy on track for success. Milestone events are strategically important for your business and provides an outline of dates as to when the events should take place. When developing milestones, have in order: Name of the task / goal Due […]

Ways to use social media marketing

Social Media Marketing A social media marketing strategy is mostly used for creating an online presence within micro-blogging networks such as Facebook and Twitter for your business. By using an online platform such as Twitter and Facebook, it allows for your business to promote the brand’s name by blogging updates about the business as well […]