Creating a business goal

The Business Objective The objective of your business should be determined by identifying your five year or long-term goal with benchmarks. The goals should be outlined on a monthly, quarterly, or yearly premise and shaped by what your business must accomplish to be successful. In other words, the goals are the trajectory to accomplishing your […]

Email marketing reality

The Importance of a Website According to, there are 196.3 billion emails sent every day, and 64 percent of those are spam. According to Salesforce, 95 percent of consumers use email, and 61 percent of emails are opened on smart devices. Email marketing helps to directly market messages to customers and potential customers using […]

Why you need a website analysis

The Importance of a Website When building a website, it must not only look professional but must also function across all browsers and devices. Customer satisfaction is what makes the sale for your website. If the customer doesn’t have a good experience on your website, then they won’t be coming back. If they do have […]

How to build your brand

How should you build your brand? That answer is easy — you shouldn’t. Let your customers build your brand. What you like and what they may like could be entirely opposite. This is something I have run into very often — the client who sells construction services tries to design and market his/her own services. […]

Bottom of the Pyramid Markets

The goal of developing and growing bottom of the pyramid (BOP) markets is to create mutual value between businesses and the community. To market within the BOP market, radical innovation is necessary in order to modify products and make them affordable for people of all income levels. The problem with this strategy, however, is that […]

Analyzing a Marketing Plan

The goal of the tourism strategic marketing plan for Connecticut is to direct and coordinate marketing efforts. The levels in which a marketing plan operates are strategic and tactical. Strategic focuses on target market and the company’s value proposition. Tactical market plans specify marketing tactics such as product features, promotions, pricing, sales channels, and service. The salient features of […]

Private Label Brands

By providing product to private label retailers, national brand owners may be concerned about competition and losing revenue. However, if the national brand chooses not to provide their product to private label retailers, another brand likely will. It may seem like a no-win situation for national brands working to achieve maximum profits. An online study […]

Economic and Perceived Value Pricing

Real and Perceived Value The price of a product is reflected based on the financial needs for growth and operation of the company, in addition to consumers’ perceived value of the product. Businesses have a goal of making a profit, which often requires selling items at a perceived value. Real and perceived values are different ways […]

Personal Branding

Important of organizational branding Brands are often an organization’s most valuable asset. A strong brand can generate a loyal consumer and positive sales. It is the responsibility of the marketer to create a brand that consumers view as positive and valuable. In order for the brand to be valuable to the consumer, it needs to […]

Consumer and Business Markets

Consumer and Business Markets Business markets are task focused, while consumer market buyers may have an emotional factor when making purchase decisions. Moreover, in both business and consumer markets, the purchaser often does not have the final authority to make purchase decisions. In the consumer market, marketing methods may include advertising and promotions, while business […]