Full Sail University Brand Image

I’m a graduate of Full Sail University. I enjoyed earning my graduate degree in internet marketing from the University. Just for fun, I’ve created a brand image campaign with the school as the case study. Real world experience – Beyond simple education – Full Sail University creates a unique environment that prepares its students for real world experiences. Students are provided the same software and hardware that is used […]

Consequences of Ethical Decision Making

In this blog, I evaluate organizational ethics and how they affect businesses dealing with ethical dilemmas. Within this paper, I summarize how American Express leaders failed to influence their subsidiaries with their ethical standards, and I evaluate the results of the unethical behavior. I further analyze American Express’s Chief Executive Operator and how he views […]

Matching user personas to Adwords campaign

Competitive: Professional Web Design Beat out your competition. Build a successful online brand. The competitive persona will be looking for a company that knows what they are doing. This ad shows that we are a professional company and we know how to help them get to the top of their industry. Humanistic: Affordable Web Design Stay connected with your […]

Resources for Understanding Occupational/Organizational Stress

Stafyla, A., Kaltsidou, G., & Spyridis, N. (2013). Gender differences in work stress, related to organizational conflicts and organizational constrains: An empirical research. International Journal Of Economic Sciences & Applied Research, 6(1), 91-101. The author of this study explains that stress is normal and routine within workplaces. The study was conducted of 231 Greek adults […]

Newsletter/e-marketing technique

Coming up with a newsletter/e-marketing technique depends on your website. If the website is an informative website, members will signup to receive information or articles. If it’s a service based website or a website that sells products, users will sign up to receive product specials and new products coming. If it’s an employment opportunity website, members […]

Google’s Ad Rank program & Quality Score

Google’s Ad Rank program is designed to display the most relevant ad content to its users and to provide an equal system that benefits both the user and the advertiser. This Ad Rank system is controlled by the advertisers ad quality. The ad quality is determined by the websites click through rate (CTR) and ad relevancy to landing page content and keywords used. Ad Rank works so that users gain satisfaction through seeing […]

Strategy Contents

Contents Table of contents so that investors can quickly find the information they are looking for. Introduction [Background] [Summary of financial needs] Executive Summary [Company information] [Market opportunity] Benefits to the Community Economic Development [Describe jobs created by the business] [How will purchases for the business help other local businesses?] [Any additional information] Community Development […]

Google Ad – A/B testing

Most people who do A/B testing are never truly giving their testing ad a full chance at achieving its best possible results. Furthermore, without testing the ad properly, these individuals or companies may ultimately lose money, time and potentially reject a successful ad that just never had the chance to prove itself successful due to the lack of owner knowledge. In addition to the explanation of failed […]

Selling the Vision

A vision is common in most major leadership theories and it can be defined as an end-state or description of the future (Ilies, Judge, & Wagner, 2006). Visions are generally focused on building innovation and creating change (Ilies, Judge, & Wagner, 2006; James, & Lahti, 2011). Visions are considered to represent idealized future states of […]