Local Search Optimization

This article starts by introducing the reader to a two-part search marketing formula known as global search. This two part formula consist of anchor text and authority. The author includes that anchor text and authority still do matter when it comes to geographical specific searches. The overall concept is “If you can win the authority […]

Example Website Business Plan

CompanyEC is an interactive recruitment marketing company founded in 2003 and headquartered in Minnetonka Minnesota. This company utilizes interactive marketing and technology to help its clients find better, engage better and know better candidates activities through multiple channels of recruiting. The goal of the company is to help businesses find better job recruits at an […]

The Role of Leadership in Shaping Organizational Culture

In this blog, I investigated how the role of leadership effects organizational health, culture, and follower perception. I further evaluated how the style of leadership can influence employee attitude and productivity. It has been found that leaders can be developed from within organizations and if leaders can learn to use their leadership powers for positive […]

Copyrights and File Sharing

My Opinion on P2P Filesharing File sharing was designed to be an innocent practice of “networks [offering] new singers, bands and movie makers the opportunity to showcase their work free of charge to the public. [In addition,] computer games could be tested before going onto the market. Bugs could be fixed and the product perfected.” (The Pirate Bay, 2010) Today, if […]

Full Sail University Brand Image

I’m a graduate of Full Sail University. I enjoyed earning my graduate degree in internet marketing from the University. Just for fun, I’ve created a brand image campaign with the school as the case study. Real world experience – Beyond simple education – Full Sail University creates a unique environment that prepares its students for real world experiences. Students are provided the same software and hardware that is used […]

Consequences of Ethical Decision Making

In this blog, I evaluate organizational ethics and how they affect businesses dealing with ethical dilemmas. Within this paper, I summarize how American Express leaders failed to influence their subsidiaries with their ethical standards, and I evaluate the results of the unethical behavior. I further analyze American Express’s Chief Executive Operator and how he views […]

Matching user personas to Adwords campaign

Competitive: Professional Web Design Beat out your competition. Build a successful online brand. The competitive persona will be looking for a company that knows what they are doing. This ad shows that we are a professional company and we know how to help them get to the top of their industry. Humanistic: Affordable Web Design Stay connected with your […]

Resources for Understanding Occupational/Organizational Stress

Stafyla, A., Kaltsidou, G., & Spyridis, N. (2013). Gender differences in work stress, related to organizational conflicts and organizational constrains: An empirical research. International Journal Of Economic Sciences & Applied Research, 6(1), 91-101. The author of this study explains that stress is normal and routine within workplaces. The study was conducted of 231 Greek adults […]

Newsletter/e-marketing technique

Coming up with a newsletter/e-marketing technique depends on your website. If the website is an informative website, members will signup to receive information or articles. If it’s a service based website or a website that sells products, users will sign up to receive product specials and new products coming. If it’s an employment opportunity website, members […]